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This 12 months-over-12 months reduction greater than offset greater sports activities value ensuing from additional events. As expected, this displays elevated bills, including greater sports activities rights amortization, resulting from more events in the current quarter as well as increased bills associated with efficiently growing our cell and broadband companies and funding in key growth initiatives, which now includes Sky Connect, our just lately launched business broadband business in the U.K. We proceed to anticipate Sky EBITDA within the second half of this 12 months to speed up from first half levels, reflecting the benefits of a reset to major sports activities rights in addition to a extra environment friendly operating structure. In NBCUniversal's Media segment underneath Jeff Shell and Mark Lazarus, we're beginning to see the benefits of our new operating construction. Media EBITDA declined 3.7% when together with Peacock, which generated income of $91 million and an EBITDA loss of $277 million. Theme Parks revenue decreased 33.1% within the quarter and generated an EBITDA loss of $61 million, which included $one hundred million of Universal Beijing pre-opening prices. Media, which combines our Tv businesses in Peacock; Studios, which combines our film and television studio companies; and Theme Parks. And NBCU, which appears just like the division with probably the most upside popping out of COVID, I'm just -- I do not know if that is the year of peak losses for Peacock, however Theme Parks seem like they're on a 5 12 months progress tendencies, promoting -- manufacturing is coming again, and many others., at Sky, you'll be able to see the leverage.

We had been not too long ago named as certainly one of the highest five Big Companies to Work For within the U.S. 10 Inclusive Companies within the U.K., a testament to the work and passion of our fantastic workers. The largest amount of online advert revenue in the primary half of the yr came from key phrase searches, where advertisers pay search engine companies to checklist their Web sites larger in outcomes offered to customers as they do on-line searches. Trying to the second quarter, we anticipate wholesome development in distribution income to proceed. China later in the second quarter. So in abstract, we're all very proud and encouraged by our first quarter outcomes. Turning to expenses. Cable Communications first quarter expenses elevated 1.5%. Programming expenses had been up 5.5%, primarily due to the number of contract renewals that started to cycle by means of in 2020 mixed with annual escalators in existing agreements. For the complete year, we continue to anticipate programming expense to increase at excessive-single-digit ranges. Trying to the second quarter, we count on programming expense progress to extend at low-double-digit ranges due to the continued affect of contract renewals as nicely because the comparison to last yr's second quarter, which was favorably impacted by changes accrued for buyer RSN charges.

And from what we see in the present day, we anticipate total broadband additions for the 12 months to grow by mid-single-digit ranges in comparison with 2019, which other than the extraordinary progress we had in an unusual 2020, was the most effective year in greater than a decade. New U Life the company behind the Somaderm Gel, believes that everyone deserves to reside their greatest life doable, and this product is designed that will help you just do that. We generated 221,000 net customer additions, one of the best first quarter in six years, driven by streaming across our markets in addition to regular momentum in mobile and broadband within the U.K. Direct-to-consumer revenue elevated 1.8 months ago% with development in the U.K. Advertising revenue declined 3.4% as decrease leisure scores and robust political comps had been partially offset by extra sports activities within the quarter, strengthened information and the launch of Peacock. We additionally anticipate considerably higher sports activities rights amortization compared to final yr when events had been paused. Significantly fewer releases in the first quarter resulted in decrease expenses driving EBITDA development of 66%. We're excited to be releasing Fast 9 in theaters later in the second quarter, but we delayed the discharge of Minions 2 from July of this 12 months to July of 2022, which is able to shift the income from 2021 to 2022 as well as we're continuing to handle our film fleet to maximise value.

Excluding Peacock, Media EBITDA elevated 10%, primarily pushed by decrease bills, which was partly resulting from decrease entertainment costs related to fewer original hours aired and partly on account of our new operating mannequin. Media income elevated 3.2% driven by 9.1% development in distribution revenue, which reflected increased rates publish the profitable completion of a number of carriage renewals at the end of 2020, partially offset by subscriber declines, which confirmed sequential enchancment. Turning to video. Revenue was according to the prior yr, reflecting very healthy ARPU growth of 6.8%, offset by web video subscriber losses totaling 491,000, which we felt totally on the connect facet as residential churn improved year-over-12 months. The robust buyer additions coupled with ARPU progress of 4.4% drove a 12% enhance in broadband income for the primary quarter, the biggest driver of total cable revenue, and we count on this trend will continue. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis points of year-over-year enchancment.

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