15 Amazing Facts About Marketing Content You've Never Known

Marketing Content Examples For B2B Businesses

The best marketing content marketing for b2b resonates with the consumer on an emotional level. It offers fresh concepts and ideas to help solve problems.

It doesn't matter if it's a captivating video or a thorough white paper, the top marketing content offers value to the audience and meets its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are an effective way for companies to share their thoughts, experiences and stories. They can be informative or cover any subject. They can contain audio, video, polls, or images to make the content marketing strategies more interesting. This will improve the on-page SEO (search engine optimization).

Creating high-quality blog posts starts with conducting market research to find and confirm some key pieces of information about your readers. Once you have an understanding of your audience and your target audience, you can begin brainstorming ideas and writing.

The most popular types of blog posts include how-to posts, listicles, infographics and curated collections. Writing these kinds of blog posts will ensure that your site is full of variety and delivers the value your customers expect to find when they visit.

For instance, a how-to post can teach your audience an entirely new technique and assist them in solving a problem they're facing, which makes it a valuable piece of marketing content to keep your audience interested. A curated collection is a special type of listicle blog post that shares numerous actual examples to demonstrate the point. This kind of blog post can be used to market a brand and increase credibility.

Case Studies

Case studies may not be as sexy as blog post that is viral, but they can be one of the most effective marketing pieces you can create. They are great for showcasing the expertise of your company and establishing trust with potential customers. A good case study is designed to help your audience solve an issue by demonstrating how your company's product or service helped a customer resolve a similar issue.

Utilize infographics and videos to make your case study more engaging. Be cautious not to transform them into ads, since this will detract from the credibility of your brand. Create resources that empower and inspire your readers.

You can also use case study to show testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is especially efficient when it's supported by data.

White Papers

Unlike blogs and feature articles, white papers are typically long-form and offer a deeper knowledge and depth of research. B2B companies use them to show their thought leadership or provide an unique perspective to help customers make buying decisions, understand more about an industry, or solve problems for their business.

They are a fantastic tool for building trust among casual readers, and positioning businesses as experts in their area of expertise. They can also assist prospective customers navigate through the sales funnel.

White papers can come in various forms however the most effective ones are tailored for specific groups. Everything from the tone to the distribution strategy should be crafted to the reader you want to attract.

White papers typically contain research findings, but it's not difficult for them to be a bit too much in the realm of theory without providing readers with practical applications. To avoid this, backgrounders and problem-solution white papers must include some form of success story to keep readers engaged. In addition, interactive designs are increasingly popular in white papers. They allow readers to filter tables and charts to concentrate on the information they need, making it easier for them to digest the digital content marketing at a high-level and move through the sales funnel.

Videos

Videos are an effective method of communicating with your audience and are an excellent tool for marketing your company in a lively and engaging manner. They're perfect to capture the attention of your customers and presenting complex concepts with ease.

Some of the most popular video types are instructional videos, demonstrations and tutorials. These videos are meant to educate your customers on your products and enhance their loyalty.

These videos are a great way to highlight the expertise of your company and can be shared on social media, as blog posts, or even as part of a sales pitch. They are a great way to connect with your target audience, particularly when they relate to current events or trends.

If you're releasing an animated explainer video or a live Q&A session testimonials are a great method to build trust in your brand and encourage new prospects to buy your product. Customers can request to record a video about their experience with your product or organize an AMA session on Reddit. You can make screen-sharing videos and how to videos that are titled based on specific pain points. If you are using an ecommerce solution that can help small to mid-sized businesses run their online stores, name your video "How to Create Shopify Store". This will help you rank it in search engines.

Testimonials

Testimonials can be used as social proof to help people feel more confident about the credibility of a business. These can be used in video or text format, and they're a great way to boost sales and improve the image of a company online.

Testimonial content marketing strategies is effective because it focuses on the needs of the customer and how the company's product or services solved their problems. It also helps establish credibility for the business because it highlights that other customers have also had the benefit of the product.

If you decide to use testimonials, make sure you include the name, title and the company in order to improve their credibility. It is also crucial to make the testimonials as authentic as you can by using a person's face. This will help create a bond between the client and the brand.

You can add testimonials to other pages on your website. Some businesses have separate pages for testimonials, but you are able to also include them in other pages. For example when a testimonial is about a particular product it can be displayed on the product's check-out page. This will prevent a testimonials section from being less frequented than other pages, while still providing the same social media content marketing proof.

Interactive Landing Pages

Interactive elements on landing pages boost the engagement of visitors. This type of content can help you achieve your goal of converting website visitors into leads. Rather than being a static website with a sign-up form, and other marketing content, interactive pages offer a unique experience to your customers.

In this interactive landing page for Mooala dairy-free milk, the brand uses an engaging approach to explain the benefits of its product while keeping the user engaged. The page includes an easy sign-up form that offers various options, which speed up the process of conversion even more.

This interactive landing page from TransferWise is another example. The first screen makes use of real-life examples and social proof to convince potential customers that the service will be worth the investment. The second screen lets customers to fill out an easy form to get more information about the service's capabilities.

For B2B marketers who sell high-end products landing pages are an opportunity to create a list of leads. In exchange for contact information you could provide an eBook or a webinar trial for free, or other content that can make your customers want to sign up.

Headache Trackers

In the stage of consideration in the consideration phase, which is when the client has identified their issue and is researching solutions, content should educate consumers about headache triggers and treatments. Examples include infographics which provide information about the top causes of headaches, or white papers that share exclusive research on the science behind headache treatments. White papers require users to give their email addresses to gain access which helps to build credibility and trust with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, can also be useful content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It may not be a real representation of their triggers for headaches.